IDoKnow × Epic Midea · Founder-development initiative
Learning from IDoKnow. Creative storytelling from Epic Midea. For founders building something worth believing in.
A founder-development initiative by IDoKnow, with creative support from Epic Midea. Selective — applying doesn't guarantee a place.
We see you
Building a business takes far more than a good idea. It takes experiments that don't work, lessons that cost money, and belief on the days when nobody else is paying attention.
A strong product can still struggle to explain itself. That isn't a lack of ambition. It's usually a gap in access: to learning, to storytelling, to creative direction, to the right tools.
That gap is what #projectunseen is for.
What is #projectunseen?
Through practical learning and creative collaboration, IDoKnow and Epic Midea want to help promising founders tell their stories, communicate their value, and build stronger foundations for growth.
Selected participants may receive defined creative support and relevant learning opportunities. It isn't a giveaway, and it isn't a shortcut. It's a programme built around learning, collaboration and real business potential.
Selection is required, and results aren't guaranteed. We review every application, and support is agreed with each selected founder.
Two partners. One shared mission.
The learning partner
IDoKnow is the parent initiative. It brings practical, business-relevant learning and guidance suited to the programme, so you understand the why behind each creative decision.
The creative partner
Epic Midea is a creative concept studio. For selected founders it develops the story, the direction and agreed creative collateral that helps your product communicate.
IDoKnow helps founders learn.
Epic Midea helps founders tell their stories.
Together, they support your next step.
What could you receive?
The exact support depends on the selected founder, the programme scope and the deliverables agreed with you.
We start by understanding what you make, why you make it and who it matters to.
Help finding the angle that makes your brand sound like you, and unlike everyone else.
Ideas shaped for how people actually discover products today.
Defined pieces, agreed with you upfront, that help communicate your product.
Guidance from IDoKnow to help you understand and use what is created.
Words and ideas you can keep using long after the programme ends.
Room to try things, see what works and sharpen your approach.
We'd rather be clear now than surprise you later. Everything above is offered to selected founders, and the specifics are confirmed in writing before you begin.
Who should apply?
You're a good fit if you:
You don't need to be incorporated, funded or famous. A real product and real belief are enough to apply.
How it works
Complete the registration form and tell us about your business, product, ambition and current challenge.
The team reviews your application and may contact shortlisted founders for a conversation.
Selected participants are contacted with the next steps, scope, expectations and participation requirements.
The selected founder works with IDoKnow and Epic Midea on the agreed learning and creative programme.
Timelines, the number of founders and programme length will be shared with shortlisted founders.
Registering is not the same as being selected. Submitting the form doesn't guarantee selection or sponsorship.
Apply
Five short steps, about five minutes. Think of it as the start of a conversation.
Registering doesn't guarantee selection. The team reviews every application.
Before you go
You don't need to have everything figured out. You just need to believe in what you're building and be ready to take the next step.
Tell us your story. Let's see what's possible.
FAQs
Can't find yours? Mention it in the last box of the form.
A founder-development initiative by IDoKnow, with creative support from Epic Midea. It helps promising founders learn, tell their stories and build stronger foundations for growth. It's selective, and it's built around learning and collaboration rather than being a giveaway.
Founders and owners of small businesses, early-stage startups and independent brands: food and FMCG, fashion and lifestyle, art and illustration, handicrafts and artisan products, and other promising product businesses. You need a real product, business or creative practice, and a willingness to take part.
Selected participants receive the specific sponsored services described in the programme terms, which are shared with them before they begin.
That doesn't mean every possible expense is covered. If something isn't listed in the terms you receive, please ask us before assuming it's included.
No. Registering means we'll read your story. Selection is a separate step, and we may talk to shortlisted founders first. We'll share how many founders are selected as soon as it's confirmed.
IDoKnow is the learning partner: practical, business-relevant learning and guidance, aimed at building digital confidence and helping you understand how to grow. The specific learning activities are confirmed with each selected founder.
Epic Midea is the creative partner. For selected founders it provides creative strategy, brand storytelling, content ideation and agreed creative collateral. Exactly which pieces are made depends on your business and the scope agreed with you.
Some of the storytelling may involve interviews or being on camera, where it suits your brand. It's one of the questions on the form, and there's an honest "I'm not sure yet" option. Tell us how you feel and we'll take it into account.
No. You don't need to be incorporated, funded or large. You do need something real: a product, a business or a creative practice, and a genuine intention to build it.
The team reviews every application and may contact shortlisted founders for a conversation. Selected founders are then told the scope, expectations and participation requirements before anything starts.
Dates and timings will be shared with shortlisted founders.
Only to review your application, contact you about #projectunseen and, if you opt in, to send updates. We don't ask for bank details, passwords or ID documents. Read the full privacy notice.
No advertising budget is promised. Support is limited to the specific services in the programme terms. If your project later needs paid media or large-scale production, that would be a separate conversation, never an assumption.
No. The initiative aims to strengthen your communication and growth foundations, but it can't guarantee sales, virality or revenue. Anyone who promises that is selling something else.
